considertheaesthetic:

“The market target is the customers from 18 - 30. Therefore I created this playful beer set with natural colours and material, which is the principle of this beer company. A specialized handle was made to hold 4 bottles of beer as a pack, which is easy to carry and you can just twist the lid to 90 degrees and take the beer out from the bottom, or you can twist the bottle to open it but not take the lid out. All the information on the bottle is white in colour according to the colour of white beer. The words are embossed on the bottle. A big letter ‘A’ can be seen under the light.”

Designed by Joe Kwan.